Successful mobile strategy to capture the developing plate of mobile Facebook

Recent rumors about falling shares of Facebook in the stock market, at last break the silence of Mark Zuckerberg, CEO of the company. Zuckerberg is being challenged by falling shares due to ineffective mobile Facebook app strategy. The official announcements from Facebook management have shown that they are thinking hard about how to device a successful mobile strategy to capture the developing plate of mobile Facebook. 

The Facebook applications for smart devices are quite slow and difficult to operate. This has raised a huge question in front of the developers and management team of Facebook. Releasing new application for smart devices is like to give whole new experience to the users. Thus, Facebook has to do something unusual to meet the expectations of the users.

Marketing experts, social media personnel, Facebook critics and mobile industry veterans all are waiting to see the next step of Facebook. They are anxiously waiting to know whether Facebook management will be able to overhaul mobile platform or not. One of the marketing specialists, Robert J. Payne has figured out that Facebook is not only social media site which is challenged by this problem. He also revealed that no one has yet device the mobile advertising strategy perfectly. But, as Facebook is quite demanding and too much large, thus they are facing more hardness with the problem.

Facebook have announced the developer tool kit for connecting the apps between the Apple iOS system and the Facebook. This tool kit is going to establish integration across iPhone and Facebook and give effective Facebook mobile app. The initial reaction of the developers by listening about the developer tool kit was quite positive. It means sooner Facebook will resolve the mobile Facebook app issue.

The chief innovation officer and co-founder of Vibes mobile marketing company Campbell, beliefs that the effective mobile strategy can be devised by addressing the three key elements. These are location, time and interaction. Being marketing experts, he has said that the Facebook must start working on devising their mobile strategy by asking different questions about user’s experience. They must ask themselves that what they can do in enhancing the experience. He further added that of course Facebook is a social media site where users want more social interaction. Thus, Facebook must think about providing social interaction apps without disturbing the privacy of the other users.

Campbell beliefs; that it is not necessary for Facebook to do something noticeable and major for giving an exceptional experience to the users.  He added that Facebook can arrange their newsfeed and show updates from the users to the concern parties. Like for instance; if someone has posted that he or she is planning to go on shopping, Facebook can employ the location based feature. They can instantly display the ads of shopping malls and bazaars in their pages and alerts. These areas must also be recommended by the friends.

This was the suggestion given by expert. He said that Facebook can bring dozen of more changes to revamp the user’s experience. He added that Facebook must think to initiate the Facebook app development from scratch. They should not rely on repacking the same web experience in the phones.

In the nutshell, Facebook app for mobile must not give an online site view. It must works for educating the users about latest happening in their social networks and must respond to their updated status. This would mean to develop the Facebook mobile app by keeping in mind the importance of time, interaction and location. They should come up with something interactive rather than just news feeding.