Customer
relation management system or CRM is a company-wide business strategy employed
to enhance profitability and reduce cost by solidifying customer’s loyalty,
satisfaction and advocacy. CRM is designed to gather all information from
different data sources working within the organisation, so to give holistic
view in real time. The real time information is very crucial for the employees
who are working in the close coalition of customers like customer support,
sales and marketing. The quick and easy access of information helps these
employees to make sound decisions.
CRM
is basically a business strategy designed to learn more about the needs and
behaviors of customers
