Announcement of the Olympics partnership between Facebook and NBC:

On Wednesday, NBC and Facebook have announced their Olympics partnership. NBC Olympics has found a way to know about the social conversation going-on related to the Olympics London, staring from 27^th of July. They have chosen Facebook social media site for listening to the sports lovers and talking back. The users of the Facebook have been reminded about the NBC’s coverage of Olympic Games, this summer. NBC viewers have also been privileged to talk about the Olympics Games on the Facebook site.

Data generated from Facebook about the Olympics Games will be shared on NBC universal and other TV channels that are going to telecast the portion of Olympic Games. Facebook Talk Meter will be occasionally telecasted on TV to reflect the social gossips taking place about Olympic Games on Facebook.

Since last Olympic Games 2008, world has encountered the ever lasting relationship between the TV and the web. Facebook is the hub of 900 million users and second screen. Viewers of TV channels are motivated to share their view points through social media sites. Thus, the president of NBC Olympics has said that Facebook platform is selected to reassemble the audience around the world for the biggest sports event.

The executives of NBC Olympic and Facebook have said that this partnership is not an advertisement deal. Further, they have informed that no money exchange will be taking place. This deal is in-fact to promote the products of both companies. They are aimed to encourage the viewership and chatting among the users and viewers.

NBC Olympics marketing maneuver is to introduce the NBC Olympic page and frequently bombard it with the exclusive contents for the fans. Olympics fans will allowed to share the latest updates, videos and articles published on Olympics website with their Facebook friends. This will surely encourage more feed readings and viewership.

Mr. Mitchell has said, NBC will be going to streamline all the Olympic events on its website. This will provide opportunity to the sports fans to figure out what is going on. They will be encouraged to share the latest happening on the Facebook Olympic Page and will be able to discover hundreds of new games, events and athletes.

On the other hand, most intriguing part of this partnership is sharing of crunching Facebook data on the NBC TV channel. Facebook small team and NBC staff members will work to convert the data in to mind grabbing stories and share it on the TV channel. These stories will be broadcasted on “Facebook Talk Meter” and shown in the prime times of the day. Executives believe that it will be quite informative and interesting for the sports fans to know what hot is going on and what people are discussing about Olympic Games.

With this opportunity, the hanging threat is the collaboration of Twitter with NBC’s closet competitor ESPN. Twitter is the hub of largest online chatter for the TV events. Facebook is lagging behind Twitter. Twitter has successfully worked with numerous TV networks for amplifying the second screen behavior of the viewers and the users. This spring, Twitter has announced its partnership with ESPN for one of the major sporting event NBA finals.

On the other hand, NBC has not yet selected the biggest hub of online chatters of TV event, Twitter. They still are crossing fingers to have deal with Twitter for the Olympic Games, before the commencement of the event.  The executives of NBC Olympics have said that they will be collaborating with Twitter and will active the “Twitter Tracker” for London Olympics Games. Twitter Tracker always remains full with the Tweets about events.