Olympics
have entered in to the new era of social media from last 4 years. In 2008,
Olympics have shown their existence on the social media sites with limited fan
base and users. However in 2012, Facebook has promised about 900 million users
to the Olympic Games. Twitter, on the other hand has promised about 140 million
users. Certainly, there is enormous increase in fan base since Beijing Olympics.
With
the enlightenment of Olympic torch in London, social media sites have also tighten
their strategies. They have not only started posting day to day activities in
their Olympic event page but also started maintaining track of sponsor
activities.
